Microsoft has now launched the universal campaigns that deliver ads across Microsoft’s premium surfaces such as, and Skype. The Ad campaigns have also been launched across games like Microsoft Solitaire Collection.

With the launch of the Universal Campaign, Microsoft says that you will have a wider reach since Microsoft’s premium surfaces are used by millions of users daily and you have a chance to showcase your app whey they interact on these surfaces.

Microsoft says in the context of app promotions, it is the app installs and app engagements that can grow multi-fold. MSN is primarily used in the context of news and entertainment, while Skype is used for personal communication and Outlook is used for email. Many Windows customers spend a fair amount of time playing popular games like Microsoft Solitaire. Your ad can now capture the attention of users in all these different situations, as well as improve recall and conversion rates.

How to get Started?

  • All campaigns that use auto-targeting will be universal campaigns by default. To use auto-targeting, make sure Automatic is selected for the Audience section of your campaign settings in the Dev Center dashboard.
  • If you wish to create a manually targeted campaign, make sure you choose Universal for the Surface setting in the Audience section of your campaign.

About The Author

Akshay Waghray

Akshay Waghray, who holds a degree in Computer Science, was a former technology news reporter for Windows Latest and his area of expertise include Windows. Articles contributed by Akshay have been referred by big publications such as TechRadar, XDA Developers, Future Inc, Purge, and others over the years. At Windows Latest, Akshay has written and edited thousands of articles using his decades long experience with Windows Server and Windows Update for Business.