You see, Windows Phone is getting out of the list rapidly after no device launch since the Lumia 950. People are already forgetting about Windows Phone. Microsoft is more focusing on its Desktop and Laptops line up, but they shouldn’t forget about Windows Phone which is (was) one of the most versatile and fancy device of all time.
Windows 10 Mobile is already available for download with some improvements, but still, the non-Windows Phone users don’t find any fascination into the Microsoft’s mobile platform. Mostly because of tough competition and other better options. Microsoft should find out the solution for this and try to cope up with the others. Or else, Microsoft might never be able to get into the mobile world later on, which is actually a kind of future for computers.
The Surface Devices hold up very well in competition to other devices – Mac. They run really good, have really great hardware and are versatile with a wide range of variety according to your needs – haves a very well reputation in the market. Microsoft should use this as a climbing rock and stood up in the mobile world with Surface Phones, having a very smooth and advanced Operating System, maybe new, or renewed WPOS and get back on track.
If they didn’t launch the Surface Phone soon then, the Microsoft Ecosystem will be left incomplete, there will never be a proper universal Windows platform, never because if they made it long to launch it, the more time developers will take to build apps for Windows 10 and then Microsoft will be in the same situations as of now. The next will be revenue and profits of the company, Microsoft is a native Software company but if they want their Software to be up tight with current competitors then there is a need for their own hardware which company has started in the Surface line up, if they didn’t make onto Surface Phone, then we can’t say how can the company be still on its profits level by selling Surface Computers and Hololens along with Windows. Apple on the other side is making about 50% approx. of its money by selling iPhone. Microsoft should also take advantage of the popularity of mobile devices amongst customers and take a leap forward.
Microsoft is known for its Software Applications like Office and the Windows. Windows being slow, laggy and sometimes irresponsive is known for its dullness and not being very advanced and fluent but, after Windows 10, the thinking and reality are changed. Same as with the Windows Devices, HP and Dell have made great devices but they do not really signature the Windows 10 OS, hence Surface is best out there, except high-end HP or Dell Laptops. And, now it’s Lumia, Microsoft did over took NOKIA branding and made its own device but not really. They did not set up their own manufacturing line up and did not come up with the new design for Lumia. Now, it’s question of the Windows Phone OS which is, in my opinion, a really amazing, fluid, versatile, funky and stylish Mobile Operating System ever released, it’s on the tip of its end, Microsoft has to do something on this as early as possible or else it’ll be too late to reconstruct everything which they lost.
Satya’s vision for Microsoft is to empower every person and organization on this planet to achieve more and do great things, I’m sure a new Device will help customers do that. Apple and Google have already dominated the field with iPhone and Galaxy, Pixel or Note devices. For this to change, Microsoft has to come up with a really groundbreaking device, which is best in its class and hasn’t seen features in the market.
Microsoft hasn’t released a new Lumia Device since very long, maybe they are working on a Ground-Breaking Device to be released soon. Who knows? Let’s wait and see.