In an interview, Microsoft’s CEO Satya Nadella said the phone is dead. He also explained that Microsoft is making more phones that won’t look like phone. The future models of Microsoft’s smartphones will be completely different from the devices that are available in the market today.
The inventor of Microsoft’s HoloLens has explained the same thing Satya Nadella did in his podcast interview. In an interview with Bloomberg, Alex Kipman clearly stated that “the phone is already dead.” But “people just haven’t realized.” The smartphones available in the market today has no future.
In the coming years, phones will evolve to new form factors with help of new technology like mixed reality. Devices like HoloLens could also be the future of smartphone or may be the replacement.
What’s next for Microsoft?
Apparently, Microsoft is trying to build a phone that would be unique and offer more features than what the smartphones are having currently. Microsoft wants to repeat the same strategy the company followed with Surface lineup, (remember how Microsoft created a new category of 2-in-1’s with Surface?).
Microsoft has recently patented yet another foldable mobile device and it is similar to earlier designs published. The new patent has revealed a foldable device that turns into a tablet and it makes a lot of sense as the Surface Phone has been rumoured to support Win32 apps. It has tiled displays – combined multiple screens and it does sound interesting. There would be no visible separation marks, bent regions of the display (which has been combined), the user may instead see light from the display panel showing the displayed objects. In short – it will appear as a continuous image.
The recent report has suggested that the company has postponed Surface Phone launch to 2018. Do you think Microsoft will able to create a new category with Surface Phone or it would be a bad idea to stop focusing on normal phones?