The worldwide smartphone sales increased by nearly 4 percent in the recent quarter, but Microsoft’s Windows Phone OS failed to capitalize on the growth.

Windows Phone OS is dropped below 1 percent market share. nearly 2.4 million Windows Phones were sold in the latest quarter, around 0.7 percent market share overall. That’s a decrease from the 2.5 percent market share of Windows Phone back in Q1 2015.

With Windows Phones falling into a fraction of a percent market, there is no surprise to regular readers that in Q3 2016 handsets running a Microsoft OS have dropped. The new report from the Strategy Analytics now includes Windows Phone OS in to the “other” segment.


Strategy Analytics note Windows Phone’s loss has been Android’s gain, with the OS now running on 87.5% of new handsets sold in Q3 2016.

Neil Mawston, Executive Director at Strategy Analytics, note, “Android’s domination of global smartphone shipments remained strong in Q3 2016, with a record 88 percent of all smartphones now running Google’s OS. Android’s gain came at the expense of every major rival platform. Apple iOS lost ground to Android and dipped to 12 percent share worldwide in Q3 2016, due to a lackluster performance in China and Africa. BlackBerry and Microsoft Windows Phone have all but disappeared due to strategic shifts, while Tizen and other emerging platforms softened as a result of limited product portfolios and modest developer support.”

However Microsoft is not ready to give up on it. Since they stopped the production of the Lumia, that doesn’t mean that Windows Phone OS is dead. Recently Microsoft has made the strategic decision to continue to support Windows 10 Mobile. They just stopped the production of the Lumia that doesn’t mean that the Windows Phone OS or Windows 10 Mobile is just dead.

There are lots of new stuff is coming in it. The Windows 10 Creators Update. Maybe it could be a setback. They have also found partners in enterprise to carry the flag for them with premium business-focussed devices centred around vertical markets and Continuum on Phones, and of course rumours of the Surface phone refuse to die.

How you see the future of Windows Phones OS or Windows 10 Mobile? Let us know in a comment below.

Source : Strategy Analytics

  • Mehul Jariwala

    Not a new news windows latest, .. Well, windows 10 is whole a single platform OS, so, now these figures will not any more affect windows phone, may be its sales is “0” also.It will be “0” at a point as Lumia series is an end, but a new game is started by surface series, we only want to wait and watch, and by seeing latest scenario, surface series is developing faster than Mac, its getting more and more mature OS:)

    • Mayank Parmar

      Windows 10 and Windows 10 Mobile is still a different thing. Practically, There are no similarities between Windows 10 and Windows 10 Mobile except universal apps. Hence, the market shares are different for “both” OSes. The new reported had been published by Strategy Analytics, and it is our duty to keep you up-to-date with Windows Phone news :)

      • Mehul Jariwala

        Mobile sales ultimately depends upon its OS popularity, windows 10 is in its initial stage of its development and its continuously growing…. Its first step of its popularity begins with its surface series, which will further include surface phone. Yes, its very true, it cannot come instantly in competition with Android and IOS, BUT, it has started making its own place in world of innovations, where android has never been , and started leaving IOS behind, So, this will lead to OS Popularity, and ultimately this will attract developers to make apps for windows 10, this development further takes windows mobile to a new category in Mobile world with Its anticipated product SURFACE PHONE. But, this will need time, nobody knows when it will happen, . But at present windows phone is winding up its old image, so, people are saying , what they see, but, Microsoft has always committed in its every event, they will support Windows Phone, that’s what they r doing, no matter about sales until and unless Microsoft support Windows Phone.

  • CodeMonkey01

    Read it somewhere: MS is cooking something, and the clue we can see is HP Elite X3. It is not listed in HP as Phones or Smartphones at all. It is under the 3-in-1 device. Check that out. Now, I have to see upcoming Alcatel, basically calls it “Windows 10” device. No word for “Mobile” or “Phones” at all. Let us see if 2018 is the new 2010 where the Apple and Google made the huge rides in mobile space.

    • Mayank Parmar

      Right. They could launch a 3-In-One device running Windows 10. They have to do something unique and create a new category. Competing with Google and Apple head to head is quite impossible.