Image Courtesy: WindowsCentral.com

Owned by Microsoft and previously Nokia, Lumia is a range of smartphones with Windows Phone operating system. Introduced in November 2011 in a partnership between Microsoft and Nokia, the Lumia line was for increasing the reach of Windows Phone operating system.

Microsoft Lumia technically didn’t really fail. Microsoft didn’t try nearly as hard they did with their other products such as Windows. The Lumia phones aren’t worse than the competitors’ products. If Microsoft had invested time and money to promote Lumia, it would have been a successful brand. Both Nokia and Microsoft committed common marketing strategy mistake, the drop in sales is primarily driven by Microsoft’s lack of new Lumia devices.

Today, a Redditor spotted that Microsoft Lumia official YouTube channel has been shut down. It is not surprising as Microsoft has given up on the Lumia lineup and the company is already working on a new mobile device under the Surface brand.

Microsoft hasn’t confirmed that Lumia is dead but if we take the inactivity of Lumia social accounts and today’s closure of the YouTube channel into consideration, the Lumia lineup does seem to be dead.

Windows Phone YouTube channel is inactive but it hasn’t been closed yet. It, after all, makes sense as Microsoft will rebrand the Windows Phone YouTube channel to something else when the Surface Phone launches.

  • Middle

    “not surprising as Microsoft has given up on the Lumia lineup and the company is already working on a new mobile device under the Surface brand.”
    Well that Surface device better be pretty spectacular to get anyone to come back. My Lumia with Win 10 Mobile sets plugged into a charger and acts as a laptop with Continuum and my TV in my great room while my new iPhone returned me to all the apps and services I’ve been missing. The Lumia which is now worth about $12 can stay there as long as it still works. But I don’y intend to ever follow Microsoft down the yellow brick road again. Too bad. The concept was great but their concern for their core base is lacking.

    • Fede

      I´m jelaous

  • Aseem Mehrotra

    I am fed up of Microsoft’s strategy towards the mobile market. They were not able to bridge the apps gap. Microsoft flagship phones like Lumia are having the best hardware but least supported by the app developers. Due to ignorant behaviour of Microsoft towards the apps gap, I am seriously thinking of leaving the WP10 platform and jump towards iOS.