Microsoft Lumia 535
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Finally, Microsoft confirms that we already know. Microsoft’s 10Q SEC filing confirms investment in Windows Phone has ended.

Earlier this week we’ve heard that the Windows Windows Phone retrenchment to end in June of 2017. And now Microsoft has removed Windows Phone from the official 10Q SEC filling document. You can check the document below.

As you can see in the image above in the section about risks, and specifically about the return on investment, it is notable that Windows Phone is missing from the list of investments Microsoft is making. Windows Phone already have very low market share and recently Microsoft itself has proved it by rolling out the Windows 10 Creators Update for only 13 eligible devices.

Here take a note that, they mentioned Windows Phone not “Lumia”, that means they are not talking about the hardware business, but they are talking about the OS it self. In fact, recently Microsoft started selling the Android device in their store, which is pretty strange move. And now removing the Windows Phone from the SEC filling surely lead us to the demise of the Windows Phone.

But in other hand, Microsoft continuously rolling out the Insider Preview builds for the Insider in the fast ring, which is questionable. We still don’t know what’s going on inside the Redmond building. Are you still using Windows Phone as your primary device? Let us in the comments below.

  • pege63

    Yes but more and more apps that i need here in Sweden closes down no updates, not supported anymore like bank, pay apps. The biggest betrayal is that they try to darken the whole shit.

  • orko138

    Sure. But this completely missed the fact that ‘Windows 10 Mobile’ lives on. Windows Phone was the name of the old OS. Would be great if the author understood that.

  • Middle

    Still using my Lumia 950 and hanging in there but it’s getting tougher. First, I love this phone. Had all the iPhones until I switched to the Lumia and Windows 10 Mobile. But just lost another app that I used. The OnStar app for my Caddy, Corvette, and Silverado. My plan has been to hang on until the Surface phone gets here. But if that doesn’t happen I’ll go to Android or (shudder) back to iPhone.

  • deltabear

    Microsoft’s purchase of Nokia’s phone business only gave M’soft time-limited permission to market their phones using the “Lumia” brand (now long-expired). The lack of any “Lumia” reference in M’soft’s recent marketing materials or financial reports has nothing to do with their commitment (or lack) for continuing to manufacture and support Windows Phone devices…