Microsoft is working on a new Windows Phone which will be “brand new category” to be launched in 2017. This was revealed by Microsoft’s CMO Chris Capossela. He did not reveal any specific details but confirmed that Microsoft will be launching new Windows Phone Devices in 2017 and said that one of the device will be the evolution of the company’s Windows Phone device.
Chris confirmed that the OEM and Third Party partners are very important to the company and the relation between HP and Microsoft will remain strong considering the fact that they both are big fans of the 3 in 1 device concept which Windows 10 Mobile has explored.
“In the near term, we’re going to continue to work with our OEM partners and hopefully have some great devices for people who want to stay on Windows for their mobile and their phone OS,” he says, confirming that more Windows phone devices are in the pipeline, before assuring consumers that Windows 10 Mobile development is far from over and that they, “continue to work on the OS to make sure it works across all these different form factors.”
When asked what Microsoft has planned for Windows Phone Chris confirmed, “For us when we want to do first-party hardware, when we want to do [something like] Studio, or Book, or Pro, the number one goal we have is to essentially try and create a new category of device that hasn’t been done before and can expand the market for the Windows ecosystem,” he says. “We want to do something that hasn’t been done before. We want to create a brand new category.”
Microsoft’s rumored device the Surface Phone is supposed to be launched in the year 2017 and Chris statements echoes with the company CEO Satya Nadella who had earlier confirmed that the company is working on an “Ultimate Mobile device”. However Chris has not provided any specific details but said that We”ll have great new things in 2017.
This takes us to the fact that Microsoft had last month confirmed during the WinHEC in China that its future mobile devices will be launched with ARM processors which will be able to run the full Windows 10 operating system.
Do you think Microsoft’s Ultimate Mobile Device will help in changing the Market Share of Windows Phone, do let us know in the comments below.