Well, as we all know Windows 10 Mobile is going through very tough time at least for now. Meanwhile, Steve Ballmer, Ex-Microsoft CEO explains the company’s attempt to enter the smartphone market with the Windows Phone in an interview.

Steve Ballmer was the CEO while Microsoft bring the Windows Phone to market by acquiring Nokia Lumia Project. In an interview with the Bloomberg he shared his experience and explains how he would handle the Windows Phone differently. He said “I would have moved into the hardware business faster and recognized that what we had with the PC that there was a separation. [Our] chips, systems, and software [success] wasn’t largely going to reproduce itself in the mobile world,”

In addition when the interviewer asked about what he would do differently before Apple made some decisions he admits “I wish I’d thought about the model of subsidizing phones through the operators.” Furthermore, he also said “People like to point to this quote where I said iPhones will never sell. It was because of the prices, $600-700, were too high. It was because of business model innovation by Apple to essentially get it built into the monthly cell phone bill.”

Well let’s be honest here, Windows Phone device rarely affect the iPhone and Google’s Android device market. And now the company is taking a break from developing the Windows 10 Mobile. They put it into the maintenance mode. And as you know only few device will get the Windows 10 Creators Update. The company also wiped up Windows 10 Mobile from rs_prerelease. And that means Windows 10 Redstone 3 is not coming to Windows Phones.

So the bottom line is Windows 10 Mobile is now at the critical situation. However, the company can come over from this situation by introducing series of new Windows 10 Mobile devices under a new brand name. Otherwise, this is the demise of the Windows 10 Mobile OS. What’s your thoughts on it? Let us know in the comments below.

  • Andy Mili

    WM10 is dead, this is true

  • Got2BTru

    Sad, I LOVE my Windows phone!

    • Varian

      Same.

  • Rod Iron

    The bald moron Nutella killed it off period. As far as he’s concerned just use an iPhone or roid.

  • Varian

    It’s very sad to see the incompetence and mismanagement of out-of-touch execs take an excellent computing platform and destroy it like this. Microsoft sells Android phones now, there is no going forward from that. Doubling down on the PC side of things may seem like the logical step but it just means more fragmentation (why use one OS for your desktop and another for your phone?). While Microsoft has been drunkenly lurching around under the control (?) of the clueless, Apple and Google have been making great strides in replacing PC’s in the workplace and iOS and Android phones & tablets have become commonplace in business. It’d be nice to see a mobile PC debut sometime soon but it’s doubtful they have anything like that and thus it’s actually already all over for the PC, sadly. It’s a slow death the management of MS and the Insider Programme are too blind to see. Very sad.

  • Bill Field

    This is the Mac all over again. Apple fans were always frustrated when software companies did not make a Mac version of their apps along with a Windows version, but Macs were 4% of the market so why bother? Everyone who I know that wanted a Windows phone but did not get one said it was due to the need to run an app that is not available for Windows phone. If MS can fix that and spread the cost across the monthly bills like iOS and Android, these phones would sell because the Win10 phone are superior to their competitors.

    • Rod Iron

      Nobody gives a crap about apps. WP WAS already selling but Nutella pulled the plug. Couple years ago WP had 10% market share in some markets. It was rising, slowly but rising, now it doesn’t even show up. MS stores now sell Android phones!!! They don’t even bother with WP all because of NUTELLA!

      • cr_buck

        As a longtime Windows Phone fan, it was all about the apps. The phones were selling ok but not growing like they needed to. Why? Ask any teenager or college student if they would get a smartphone without snapchat. Ask any business professional if they would buy a smartphone without LinkedIn or with a partially working Facebook, and barelu any banking apps. You will see how important apps are.

        • Mayank Parmar

          Now it is not about only apps, Windows 10 Mobile is very ruined as a brand. Consumers have developed a mindset that Windows 10 Mobile’s performance, hardware, apps and everything is bad. However, Windows Phone 8.1 was popular because of good performance and battery life.

  • charlesdjones1

    Satya was at war with Ballmer before he was ousted over WP, and made it priority No. 1 to kill off the Devices approach day 1. 3 years later, W10M is as unstable as Vista ever was, I have to reset Edge every 5 minutes, NEVER had to do that when Ballmer was around. Planned obsolescence in full effect, get out while you can is all I can say.