Xbox and Microsoft Gaming PC
Image Courtesy: Daily Star

Satya Nadella was present at the Morgan Stanley Technology, Media & Telecom Conference which was held in San Francisco. The  Microsoft CEO has shed some light on the company’s attitude towards its gaming business on both the Xbox consoles and PC games.

PCs have access to a larger portfolio of games than what consoles have. This is because the market share of PC is very large when compared to consoles, so the game developers would target a larger user base when developing their game. But the fact is, Hardcore gamers prefer gaming consoles. Also, gaming consoles are made for gaming, they are optimized for gaming.

Microsoft CEO, Satya Nadella said that Microsoft wants to focus more on their Xbox lineup for gaming. This is because all the high profile games are available only on the console and not for PC. But then again, gaming PCs are becoming more popular because of their versatility. But the real benefit for Microsoft comes in the form of Xbox live. Nadella told that there is a huge opportunity for the company because of its ability to build Xbox live network with subscriptions from the users.

On further explanation, Nadella told that Microsoft is very happy about becoming a part of the gaming industry. Microsoft has its own brand for gamers which is the Xbox brand and also have PC gaming.

Nadella said in a statement: “One of the things that most people have not recognized is that we’re the owners of both of those”

Since the market share for gaming PC is high, it is an important asset to Microsoft. As the popularity of Xbox live pass increasing, the gaming assets of Microsoft are becoming a high priority. But the most important thing to note is that the gaming industry as a whole depends on the interest of the people and their ability to game anywhere on their device or service of choice.

Nadella explained Microsoft’s plan when it comes to gaming “That’s where we’re going, whether it is with our subscription offerings with Game Pass, whether it’s with Mixer, which is growing very rapidly, in terms of streaming, or eSports franchises around our first-party games. So I think we have many, many leverages there. But fundamentally, it comes from that heritage of having been in the gaming business for multiple decades at this point and built up that capability in a world where we now have the ability to take that and have it service a much broader marketplace than ever before.” 

At the conference, Nadella also talked about the opportunities Microsoft has with its Office 365 suite.  You can read more about it here.

 

  • WPJ

    Well, taken out of context this speech isn’t particularly positive. They don’t “own” the console market, not by far, Sony and Nintendo have that and they have fucked up Windows Phone with no clear path forward and apparently no lessons learned. They’re also not owning gaming because they don’t “feel” gamers like Sony does. There’s no passion, it’s all office work over again, just with games.