A few weeks ago Apple finally launched the iTunes to Windows Store in order to show that they are “committed” to the Windows ecosystem. But that was just a formality. The Apple-Microsoft rivalry is nowhere close enough to end. Apple is about to discontinue Texture Windows app.
In case if you missed it, Texture formerly known as Next Issue is a digital magazine app launched in 2012. It is a joint venture between Condé Nast, Hearst Magazines, Meredith Corporation, News Corp, Rogers Media, and Time Inc. As of now, Texture delivers access to more than 200 magazines to subscribed user.
Back in March 2018, Apple officially acquires Texture (Next Issue Media LLC). And now they are going to discontinue its Windows app. The app will be removed from the Microsoft Store on June 30. Of course, the company will continue to support the Android, iOS and Amazon Fire application.
“Texture is an all-access pass to the world’s best magazines. To keep things working smoothly, older versions of the app sometimes need to be retired. After June 30th, 2018, the Texture Windows app will no longer be available,” the company explains.
A very small userbase and less popularity on the platform made the company to take this decision. It is also worth noting Apple hasn’t updated Windows app for a long time. So it makes sense to discontinue the app either way. Maybe Microsoft will bring the Progressive Web App version of it in future (just a thought).
In another news, Apple is also planning to integrate Texture into a subscription-based model of Apple News. However, Apple news is only available for iOS devices. So what about the Texture app and its services on other platforms such as Android and Amazon Fire?
Meanwhile, Texture also started notifying it’s users about this upcoming change. Furthermore, they are also recommending users to use the Android or iOS version of the app.