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Microsoft has been working very hard since the introduction of its Digital Assistant Cortana for all platforms. The company hasn’t had the success it expected with its Digital Assistant Cortana.

To increase it popularity and market share Microsoft has made sure to make available its Cortana as an exclusive app on rival platforms iOS and Android. However the results have still not being that encouraging with Microsoft not able to compete with the likes of Google’s Home and Amazon’s Echo in spite of making the debut with Harman Kardon Invoke as a Cortana powered smart speaker.

Now to change its Cortana fortunes, the company has now appointed a new Corporate Vice President Javier Soltero who joined Microsoft after the company acquired Acompli, now Outlook Mobile.

Javier Soltero had earlier worked with Microsoft’s Office Product Group in the position of Corporate Vice President. Having already seen success with the Office Group, Javier now gets a new role to instil user’s confidence in Microsoft’s Digital Assistant.

The new role as the CVP of Cortana is nothing less than challenging with the company struggling to have more users installing and using Cortana app on their devices.

Cortana has been available on all Windows 10 devices along with other platforms iOS and Android. Microsoft has also recently introduced the Harmon Karmon Invoke which is a Cortana powered smart speaker. Inspite of all this, Microsoft hasn’t been able to garner enough customer base in comparison to Google’s Home and Amazon Alexa.

In an interview after taking over as the Corporate Vice President Javier Soltero stated: “The real contest is about which company users will choose and entrust with essentially all of they [sic] information or the majority of their information.” “A very private but mediocre experience will not win.”

Now it remains to be seen if the new Corporate Vice President will be able to change the fortunes of Cortana which might be seeing a decline with Alexa already holding on to a good share of the Windows 10 PC market.