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The rumours claim that Microsoft may be in the process of axing the digital assistant Cortana, but that doesn’t appear to be the whole picture. Andrew Shuman, corporate vice president of Cortana engineering says that the firm is just playing a “long game with Cortana”.

At the Consumer Electronics Show (CES) this year, Microsoft’s Andrew Shuman, corporate vice president of Cortana explains that the company is playing a long game with Cortana as the market of voice assistants is in the very early stages.

“It’s a long journey to making a real assistant that you can communicate with over a longer period of time to really be approachable and interesting and better than the alternative,” Andrew Shuman, corporate vice president of Cortana engineering said in an interview with GeekWire.

“That is our journey, to make some make some great experiences that shine through, and recognize that long haul. You start to see the promise there of really starting to be able to count on Cortana. And it’s just the infancy of that because it’s such a human need, and there are so many more ways we can make it easier and simpler,” he added.

Microsoft recently announced a partnership with Qualcomm, TONLY and Synaptics to install Cortana digital assistant on their voice-powered assistant, but none of the new initiatives is consumer-focused. While we are reaching a point where consumers will have digital assistant devices in their home and offices, Microsoft still believes that the voice assistant market is in the very early stages.

“We’ve also partnered with industry leaders including Allwinner, Synaptics, TONLY and Qualcomm, to develop reference designs for new Cortana experiences. Sign up today to start building with the Devices SDK and bring Cortana to your very own designs or leverage one of the many reference designs from our Cortana Device Program partners,” Microsoft said in a blog post.

  • WPJ

    “That is our journey, to make some make some great experiences that shine through, and recognize that long haul.” translation: we failed to gain market share and are in the process of preparing a thousand excuses, we’ll stop any development but in the meantime make you think we’re still on it but we really are not. Windows Mobile 2.0.

    • 000

      No, I’m sorry for you.

    • Kevin Robinson

      Really – get over it – Microsoft lost billions of dollars on mobile and tried for over 10 years to get it to work- no one wanted Windows phone period – the market has spoken by phones people bought. Android owns that space with 83% market share and Apple has the rest. Stop taking it personally it is just business and Microsoft was never going to make a dent in that space – just like Linux has no market share in desktops and have been trying for 25 years.

    • WPJ

      Hey folks. I don’t worry too much about Mobile, really. I don’t approve of their attitude though, it would’ve been so much easier on developers if they would just say “we’re done with product X starting today”. They never said it about Mobile until very recently, leaving people to speculate and developers unhappy and they’ll probably never tell about Cortana for the very same reason.

  • cmolinap

    While Cortana is not available to everyone everywhere in the world, it is useless. Totally useless!!

    I live in a Central American country, so, to have Cortana I have to change language/voice and location to Mexico or Spain. So, Cortana make me Mexican or Spanish recommendations, because she think I’m in Mexico or Spain.

    In addition to changing all my PC settings also change the settings of the Microsoft store, etc.

    Sad reality: Cortana is totally useless for billions on the planet.

  • byu1

    what is main purpose of this website? it make negative options on Microsoft then welcome all those beat and hating comments on Microsoft? then? whats more?

    • Mayank Parmar

      This article is based on an interview :)

  • Jens

    Long play by Microsoft
    1. Anounce something amazing
    2. Quite some time later, release something half baked
    3. Neglect the product but claim multiple times that you’re still working on it and it will be great in the next version (Soon is now rebranded to Long Play)
    4. Don’t say anything about the product anymore
    5. After everyone claimed that the product is dead, issue a statement that can be read as asserting that claim (like ‘Not a priority’)
    6. Restart with the next thing

    • WPJ

      You forgot the “Profit!” part but it’s totally spot on otherwise.

    • Cryio

      You absolutely nailed the Microsoft way of doing things.

  • Cryio

    Microsoft also played the long game with Windows Phone (now dead) and with UWP launched on Windows 8 (6 years ago) also now very very very close to dead. So much for “Microsoft will replace Win32 in time with UWP”.

    UWP is slower, clunkier and more limited compared to Win32. At the same time, it’s the only design thing being improved with Windows 10 updates (Win32 being untouched except for DPI scaling) and it does gain new capabilities. It’s still being improved way too slow.