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At the India Today Next Conclave event, Microsoft CEO Satya Nadella insulted two iPad owners. While walking in with Microsoft India head Anant Maheshwari, he noticed two reporters with iPad and without hesitating, he asked them to get a real computer. ”You need to get a real computer, my friend,” he said.

Now as Windows Phone is dead, Microsoft’s focus is on Surface and Xbox devices. As a result, Satya Nadella keeps boasting about all things Surface, and recently he spotted that TechRadar’s Sahil Mohan Gupta and a colleague were carrying iPads. While it was a pretty funny moment, it also reflects the essence of what Microsoft is doing with the Surface lineup.

It goes without saying that iPads are nowhere close to replacing an actual computer, while Apple still claims that iPad is a laptop replacement. Unlike iPads, Microsoft Surface tablet runs the full-fledged OS, delivering a powerful real computer performance and experience.

This isn’t the first time Microsoft has come after Apple, the company compares almost all of its Surface devices with iPads and the executives even laughed at Apple’s claim. Back in 2016, Microsoft released a series of advertisements, implying that the Windows 10 computers can do a lot more than Mac.

In 2007, CEO Steve Ballmer underestimated the iPhone as he believed that Microsoft was ahead in the mobile computing business. Not only Microsoft but all other tech giants also try to one-up each other, recently Samsung released an ad to insult iPhone X features and the unique notch design.

“I don’t want to take away from whatever success Apple or Google are having. We are very different companies. We are not some middleman in the marketplace. We are a tool creator, we are not a luxury good manufacturer. That’s not who we are. We are about creating technologies so that others can build,” Nadella added.

About The Author

Mayank Parmar

Mayank Parmar is an entrepreneur who founded Windows Latest. He is the Editor-in-Chief and has written on various topics in his seven years of career, but he is mostly known for his well-researched work on Microsoft's Windows. His articles and research works have been referred to by CNN, Business Insiders, Forbes, Fortune, CBS Interactive, Microsoft and many others over the years.