Microsoft is experimenting with adding more “badging” to the Windows 11 Start menu, a move that has been met with skepticism from users who view them as advertisements.

The company’s intention behind badging is to notify users about certain actions they should take. However, users are concerned as these badges appear in the Start menu’s power menu action, where shutdown and other essential buttons are located.

Microsoft’s experimentation with badging on the Start menu is part of their efforts to emphasize the benefits of signing in with a Microsoft account (MSA) for users with local user accounts. The company has requested feedback from users who encounter these badges in the Start menu.

In addition to the Start menu badging, Microsoft is also introducing Microsoft 365 signup recommendations alongside OneDrive suggestions. This move has further fueled concerns among users, who are wary of increasing ads within the operating system.

Windows 11 new ads

Integrating ads into Windows 11 could be detrimental to the user experience for several reasons.

irstly, the presence of ads in the Start menu may be perceived as invasive, as users often associate this space with essential functions rather than promotional material. Secondly, the inclusion of ads could potentially slow down the operating system and consume valuable system resources.

Lastly, the focus on advertising might cause users to question Microsoft’s commitment to user satisfaction and privacy, which could negatively impact the company’s reputation.

In conclusion, Microsoft’s move to include more badging in the Windows 11 Start menu has raised concerns among users who view these elements as advertisements.

The potential negative impact on user experience and system performance makes it crucial for Microsoft to carefully consider user feedback and strike a balance between promoting their services and maintaining a satisfactory user experience.

About The Author

Mayank Parmar

Mayank Parmar is an entrepreneur who founded Windows Latest. He is the Editor-in-Chief and has written on various topics in his seven years of career, but he is mostly known for his well-researched work on Microsoft's Windows. His articles and research works have been referred to by CNN, Business Insiders, Forbes, Fortune, CBS Interactive, Microsoft and many others over the years.