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Xbox gaming division has been a bright spot for Microsoft, and the launch of the Xbox One X boosted overall console sales. Microsoft also plans to create a convergence between all Xbox Live users regardless of the devices they use.

Morgan Stanley analyst Keith Weiss believes that Microsoft is building out the Netflix of Gaming. The analyst believes that the business has been “undervalued” by analysts and investors. Needless to say, the Microsoft’s gaming business is going strong and CEO Satya Nadella is also proud of it.

“We see Microsoft building out the ‘Netflix of Gaming,'” Morgan Stanley analyst Keith Weiss said in the analysis to clients. “We think that gaming has historically been largely ignored, misunderstood, and undervalued by analysts and investors.”

“Google, Amazon and Microsoft are all working on cloud-based, streaming video game platforms designed to compete with PlayStation and Xbox, and these could launch before the end of the decade,” Jefferies analyst Timothy O’Shea also expressed similar thoughts.

Microsoft’s CEO Satya Nadella recently said that the Xbox One is the console with the highest engagement, and it’ll continue to grow in the coming months and serve more opportunities to the gamer. Microsoft also talked about the impressive revenue performance and growth in the gaming segment.

Microsoft is quite happy with the Xbox business, and the company will be bringing a lot of stuff to E3 2018. Microsoft unveiled a lot of stuff last year, and the 100 minutes briefing is going to be as frantic as ever.

Microsoft’s latest Xbox One X is getting an incredible response and is currently the most advanced and most powerful console ever built. It seems like gaming matters quite a lot to Nadella, and Microsoft is fully committed to the gaming business. What do you think? Let us know your thoughts in the comments below.

About The Author

Mayank Parmar

Mayank Parmar is an entrepreneur who founded Windows Latest. He is the Editor-in-Chief and has written on various topics in his seven years of career, but he is mostly known for his well-researched work on Microsoft's Windows. His articles and research works have been referred to by CNN, Business Insiders, Forbes, Fortune, CBS Interactive, Microsoft and many others over the years.