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Microsoft in its Blog post has confirmed that it has now joined and is now the member of Coalition for Better Ads. The company said that the Coalition helps provide a better online experience to consumers and that it has joined the likes of Google to help develop standards.

The company in its statement said that is has decide to support the online advertising industry to develop great standards to make the digital eco system function better for consumers along with marketers and publishers.

The Redmond Giant is making a contribution to improve the advertising standards on the web and is committed to work with industry partner to develop and implement standards that brings a positive impact on consumers.

The Coalition for Better Ads deals in leveraging consumer insights and cross industry expertise to develop new global standards that address consumer expectations in online advertising.

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Akshay Waghray

Akshay Waghray, who holds a degree in Computer Science, was a former technology news reporter for Windows Latest and his area of expertise include Windows. Articles contributed by Akshay have been referred by big publications such as TechRadar, XDA Developers, Future Inc, Purge, and others over the years. At Windows Latest, Akshay has written and edited thousands of articles using his decades long experience with Windows Server and Windows Update for Business.