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Not only the developers, carriers are also giving up on Windows Phone. Italian carrier TIM is now dropping support for Windows Phone’s carrier billing feature. Microsoft introduced carrier billing feature with Windows Phone 8.1 update, the Redmond-based tech giant also partnered with various operators to rollout the feature.

Back in 2014, Microsoft tied up with big names such as India’s Idea, China Mobile, Verizon Wireless and more. However, slowly all the operators started giving up on Windows Phone. Earlier this year, India’s largest telecom operator Idea dropped support for carrier billing on Windows Phone.

Today, Italian operator TIM has announced that they will not support carrier billing on Windows Phone Store anymore starting September 28, reason is of course lack of Windows Phone users. “Dear Customer, we inform you that as of September 28, the TIM phone purchase service will no longer be available on the Windows Phone Store,” TIM said.

Carrier billing was one of the best and highly requested feature. With the feature, you can buy apps and games from the Windows Store for your Windows Phone. The carrier charges on postpaid plan bill or deducts the money from the prepaid plan balance.