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Microsoft’s 2017 annual report has a sad news for Windows Phone fans. When Satya Nadella replaced Steve Ballmer, he has been promoting mobile-first and cloud-first approach. However, now it looks like the slogan is nothing more than a lie.

Microsoft hasn’t mentioned mobile as a priority in its financial filing. The company now calls AI as its new priority. The mobile-first, cloud-first slogan has been removed from the FCC filling. However, that doesn’t mean Windows Phone is dead.

The new statement reads, “Our strategic vision is to compete and grow by building best-in-class platforms and productivity services for an intelligent cloud and an intelligent edge infused with AI.” The old statement was the opposite, “Our strategic vision is to compete and grow as a productivity and platform company for the mobile-first and cloud-first world.”

Microsoft isn’t giving up on the mobile business entirely. The Redmond giant is reportedly working on a new device with improved Windows 10 Mobile experience. However, everything related to Windows 10 on mobile’s future is nothing more than a rumour.

As AI and augmented reality could be the future of mobile. Do you think Microsoft’s decision to focus on AI over mobile is good?

  • AMRooke

    Windows mobile needs to be a priority. I am not concerned with the semantics of it (e.g. Windows Phone, Windows 10 mobile, Windows 10 on ARM, etc), MS has to realize how important it is to be able to have their OS in people’s pockets.

  • Wilfred Wewer

    I’m a loyal Microsoft user. 3 devices (pc/tablet/phone), 1 operating system. Works perfect. If I have to carry a Android/iPhone because Microsoft doesn’t put interest in having a complete solution for users, then I will abandon Microsoft.
    Having an operating system for all platforms is key. I can’t defend being a Windows lover with an Android in my pocket.