Microsoft is looking to expand its Windows Store to make it more accessible to PC users. The company is making sure that the developers get maximum support and revenue. To give maximum support for developers the Redmond Giant is now announcing a new ad mediation service which aims to maximize revenue for app developer and provide improved ad experiences for consumers.
The company’s new service is a supply side platform which ensures developers get the highest yields from ads withing the apps. The developers will be able to obtain maximum revenue by utilizing this service by providing advanced features such as fraud detection.
The ad mediation service also touts a growing system of ad networks which not only features Microsoft’s own but also SpotX, AOL and PubMatic among others.
With the via machine learning algorithms the service can automatically select the multiple ads from available networks. The company also says that the yield optimization algorithm can utilize past performance, app information, user context and other parameters to compute the best yield at a per ad call level.
The developers would be required to integrate with the Microsoft Advertising SDK and when ad networks are added developers applications will be updated automatically. The company also says that its new ad meditation service is available only for UWP applications built using the Advertising SDK version 10.0.2 or higher via the Dev Center.