Apple’s Tablets Market share has gone down by 1.4 million units in Q1 of 2017. Apart from Apple, Android Tablets also saw the bulk of decline due to the increase in sales of Detachable Tablets which are most often been Windows Tablets.
The Tablet market which was created in 2010 with launch of Original iPad, grew from 2010 to 2013 was unlike many other consumer oriented device markets. The consumers have become less eager to refresh these devices due to the increased dependency on Smartphones with rather minimal technology and form factor progression.
The Windows Tablets are free from major limitations of iPad and Android tablets making it easier for OEMs to turn towards Windows OS to drive their detachable devices. Companies like Samsung and Huawei are launching Windows detachables along with Lenovo which is also moving towards more its PC products to detachables.
Linn Huang, Research Director, Devices and Displays at IDC says:
“A long-term threat to the overall PC market lies in how the market ultimately settles on the detachable versus convertible debate. ” “To date, detachable shipments have dwarfed those of convertibles, but the growth of the former has slowed a bit. In IDC’s 2017 U.S. Consumer PCD Survey, fielded over the previous two months, detachable owners held slightly more favourable attitudes towards their detachable than convertible owners did for their convertibles. However, owners of both were far more likely to recommend a convertible over a detachable.”