At the Adobe Summit in Las Vegas today, Microsoft and Adobe announced to take their partnership forward by bringing more customer solutions. Firms can take advantage of the strengthened tie up by using the solutions powered by Adobe Experience Cloud and Microsoft Azure, Dynamics 365 and Power BI.

The announcement is an important one for companies, as they hope to catch up to the ongoing market competition from other firms. On the summit they laid down their plans as follows,

  • The integration of Adobe Campaign and Microsoft Dynamics 365 enables enterprises to compile customer insights across various channels, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints.
  • Adobe Analytics plus Microsoft Power BI offers increased insights across the enter Brands are able to pull behavioral data into Power BI to visualize the impact of campaigns across segments, understand which customer touchpoints are most effective, and turn these insights into actionable, successful outcomes in real-time.
  • Adobe Experience Manager Sites Managed Service, is now available on Microsoft Azure, letting companies deliver personalized web experiences faster and more efficiently no matter where their customers are. Brands can manage their web content across any screen within Adobe Experience Manager with lower management and resource costs.

The detailed report is available here for interested users to go through.

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Pallav Chakraborty

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