Starting from March 27, 2017, Bing Ads will allow usage of trademarks as keywords. This will however not affect the way, Bing Ads handles trademarks in ad copies.
The new changes will go with immediate effect from March, 2017 in Australia, Brazil, France, Italy, New Zealand, Republic of Ireland, United Kingdom, Hong Kong, Indonesia and Singapore. This change was already made available in the US previously, so it is good to see that Microsoft is rolling out features to other parts of the world.
This will help bringing in “cross-market alignment”, making transferring campaigns between search engines with less effort. Consumers will also see the benefit as they also search for trademarked terms to broaden their search results.
The full post is available here for the users to read.