Microsoft Exchange Team in a blog post has confirmed that the Outlook Groups will soon be getting “Send as and Send on Behalf of” feature very soon. Like other groups in Outlook, members can read all messages sent to the group. But with this feature turned on, responses look like they come from the group rather than the individual.

If your business is looking for a lightweight, email-centric customer support solution, you’re in luck. This feature might be what you need. The consistent use of a single email address will help your customers develop recognition and trust—ensuring that your email messages are seen.

The Exchange Team says the feature is particularly helpful in scenarios where you want to set up a group to connect with external customers.  If you are interested you can visit the Microsoft Webpage for more details on how to use the above options.