Kantar has released the latest numbers for the smartphone market share for the 3 months ending November 2016. The numbers show the gains of iOS and Android across EU5 due to the declining of Windows. The best showing for iOS was in November 2016 were it saw an increase of 9.1 percentage points for year end.

The share of Windows Phone however saw an overall dropping of 2.8% of the market as compared to 3.2% last month and 6.9% last year. In the EU5 countries Android accounted for 72.4% of smartphone sales with iOS at 24.6% but Windows saw a decline of 2.8%. However Android saw a decline of 2.8% from October last year while sales of iPhone 7 boosted the shares of iOS.

Europe’s big five markets include Great Britain, Germany, France, Italy, and Spain. iPhone 7, iPhone 7 Plus, and iPhone 6s were the three most popular smartphones in the US at the beginning of the holiday period, for a combined 31.3% share. The Samsung Galaxy S7 and S7 edge were the fourth and fifth best-selling phones in the US, with Samsung capturing 28.9% of smartphone sales.

For Android though it was a sixth consecutive period of decline in US at 55.3% smartphones sold as compared to 60.4% in the same period a year earlier. In Urban China, iOS  saw a strong period-on-period growth with sales from iPhone 7.

Image: MSPU

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Akshay Waghray

Akshay Waghray, who holds a degree in Computer Science, was a former technology news reporter for Windows Latest and his area of expertise include Windows. Articles contributed by Akshay have been referred by big publications such as TechRadar, XDA Developers, Future Inc, Purge, and others over the years. At Windows Latest, Akshay has written and edited thousands of articles using his decades long experience with Windows Server and Windows Update for Business.

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