Facebook owned Instagram has confirmed that its’s working on adding a live video feature to its app soon. The company CEO Kevin Systrom discussed the company live video feature in an interview stating:
“Live is really exciting for us. I think it can enhance what we’re doing,” Systrom is quoted as saying. “If I’m trying to strengthen relationships with someone I love, them streaming video to me live would be an amazing way to be closer to them.”
Instagram had earlier added the 24-hour Snapchat-style stories back in August. Facebook is extremely bullish on the concept, and the company boasts that its users watch live videos more often and for longer periods of time than non-live videos. So it’s no surprise that Instagram — which was bought by Facebook in 2012 — will soon offer live video as well.