Micromax today announced the launch of two new laptop series in India, Micromax Ignite and Micromax Alpha. Only the Ignite Series was actually launched today with the Alpha series coming out later.
The company launched the first laptop in the Ignite series – the Micromax Ignite LPQ61. The laptop is exclusive to Flipkart and is priced at Rs. 18,990.
The Micromax Ignite LPQ61 features a 14-inch HD (1366×768 pixel) IPS LED-backlit display, and the highlight of the laptop is the presence of a 1TB HDD, which is massive for it’s price. It is powered by an Intel Pentium N3700 (4 cores, 4 threads, 1.6GHz base clock, 2.4GHz Burst clock, 2MB L2 Cache), coupled with Intel HD Graphics and 4GB of DDR3 RAM.
Connectivity options on the Ignite LPQ61 include 2 USB 3.0 ports, 1 Micro-HDMI port, micro SD card reader, Ethernet, Wi-Fi 802.11 b/g/n, Bluetooth v4.0, and a 3.5m audio jack. It sports a HD webcam, stereo speakers, and will only be available in a Black colour variant.
Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited said:
“The decision to foray in to newer categories is solely basis the understanding of consumer demand and need and matching it with our strong credentials in the Indian market. While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high performance, well designed product at an accessible price. We have always strived to close the gap between consumer needs and available devices by bringing alive the best technology innovations and we believe we have done it with Ignite.”
The laptop is now available to pre-order from Flipkart, which you can find here.
What do you think about this new product from Micromax? Share your thoughts with us in the comments section.