It is not unknown to us that App gap is huge in Windows Phone ecosystem comparing Android and iOS, But something very strange happened here. Those developers who’re in Windows Phone ecosystem, Proving apps to Windows Phone users are –unexpectedly- making money.
InMobi’s State of Mobile App Developers 2016 report , which surveyed more than 1000 mobile developers worldwide- if we believe –Windows Phone developers on average earned $11,400 per month which is more than twice of the average earnings of $4,900 on Android and approx 50% more than $8,100 developers earned on iOS. Though the Windows Phone still not the most popular platform for developers (21% for WP vs 57% for iOS and 86% for Android).
This is normal that larger developers earned most of the money but still 49% self-identified Windows Phone developers earned more than $10,000 per month vs 53% on iOS and 45% on Android.
InMobi explained the unexpected thing :-
“Since Windows has only a niche audience, the app store is not as fragmented as the Android and iOS counterparts. Hence app discoverability is way easier and the competition among apps is much lesser. Thus developers on the Windows App Store seem to enjoy the highest monthly revenue.”
Even 28% of developers expected their Windows Phone business to increase while 16% expected it to decrease though 34% went to “don’t know/won’t develop” condition. This 16% developers want to decrease and 34% in “won’t develop” segment is not good for this platform.
In Microsoft’s recent Universal Windows App Platform strategy with app bridges like Isandwood, Centennial now actually bringing more interest of developers toward Windows Store, also by Universal Windows Store a large number users visiting the store everyday. This number clearly suggest developers there is a huge advantage for them if they rapidly bring their apps to Windows Store.