Windows Store

There have been many complaints from Developers that their apps are not visible in Windows Store while searching. Now Microsoft has heard them and has improved the visibility of apps and games. In the coming days the store’s algorithm will also be updated to which review should appear on store and dev center.

From the Blog Post:


App visibility improvements

When Windows 10 launched last year, the Store was rebuilt from the ground up and optimized to support all Windows digital content types in one location. Changes were made to Store listings and search algorithms at that time, and in the last months the Store has made additional improvements in these areas:

  • More accurate rankings: The algorithm used to rank search results has been adjusted to give more weight to app quality signals such as the number of downloads and ratings. When searching for apps or games, customers now see apps with more downloads and higher ratings earlier in search results.
  • Search enhancements: The algorithm to index apps has been updated to make apps easier to be discovered, specifically when searching by app name and related keywords. The Store will continue to limit search visibility for apps that don’t meet quality requirements, such as those that abuse keywords or are considered spam, as described in the Give Your Apps More Visibility blog .
  • Support process adjustments: Developer support is reviewing tickets opened for app search and visibility issues, to confirm they are solved by the two updates mentioned above or to identify any remaining gaps before a ticket is closed.

App review improvements

In parallel with the changes listed above, the Store will be adjusting the way it manages app reviews.

The Store runs a process to validate the reviews and identify the ones that will not be shown to customers and will not be taken into consideration in calculating the app rating. As a result, all reviews appear in Dev Center and the Store after customers submit them, and a few days later those reviews that do not meet the requirements are hidden, following these principles:

  • The Store protects customers by removing reviews that for example are fraudulent or spam
  • Currently, the Store does not post reviews created by customers running any Windows 10 Insider Preview build, as their experience may be different than customers running final versions of Windows.


But from March 2016 reviews created by Slow Ring Insiders will be visible on Windows Store. This is a welcome move from the side of Microsoft that more reviews will be visible in the store.

What do you think about the visibility improvements and review improvements of Windows 10 Store. Let us know in the comments.