Kantar has released new Smartphone Market share numbers for 3 months ending March 2017. The numbers show more decline of Windows Phone share in Europe and UK and growth for iOS in USA.
Kantar notes:
“The latest smartphone OS data from Kantar Worldpanel ComTech reveal that in the first quarter of 2017, and despite an Apple earnings report that did not meet Wall Street’s expectations for iPhone sales, the company continued to make year-on-year share gains across most markets except urban China. The greatest increase for iOS came in Great Britain with 40.4 percent of smartphone sales, an increase of 5.6 percentage points, and in the US, with 38.9 percent of smartphone sales, an increase of 5.2 percentage points year-over-year.”
China has seen the Lowest iOS Share in the First Quarter of 2017 since the second Quarter of 2014 with 12.4 percent Sales. However Android continued to make a year on year gain with 87.2 percent of smartphone sales.
The company also said that iPhone 7 remained the Best selling device in Urban China with 3.8 percent of market increase. Huawei on the other hand dominated in Urban China at 36 percent along with OPPO which has now become the second largest Android brand with 13 percent sales.
Oppo’s strength has been its brick-and-mortar presence, which accounts for 86 percent of their smartphone sales. This contrasts with most other brands in the market who all make at least a third of their sales online, except for Vivo said Tamsin Timpson, Strategic Insight Director at Kantar Worldpanel ComTech Asia.
In Europe’s Big Five Markets Android Accounted for 76.3 percent Smartphone sales in the first quarter of 2017 which is close to its sales last year which stood at 75.6 percent. Now talking about US, Android accounted for 59.2 percent of smartphone sales, compared to 63.4 percent a year earlier and iOS captured 38.9 percent of sales, up year-on-year from 33.7 percent.
The drop in Android share has been driven largely by lower sales of Samsung and Moto phones, the largest and third-largest Android-based brands in the market. The Kantar numbers show the dominance of the two Operating Systems around the world with no mention of Windows Phone.
